i’m freddie

I'm black like me, I'm a RadSwan.

So ‘black like me’ isn’t about being black, it isn’t about being “other” either.

Black Like Me is our intention to challenge all the negative stigmas attached to the means of self-expression of the Global African Diaspora.  

It’s the mission we’ve decided to embark on, it will inspire and shape our forays into each category RadSwan decides to expand into. We’re starting with the hair extensions category, so here again we intend to challenge the limiting ideas and set the individual free.

By bringing innovationand sustainabilityto the synthetic market, upgrading the experience holistically, and having the connected conversations around culture and identity, we’re removing the roots of stigmas.